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sábado, 8 de junho de 2013

Low costs: movimento contrário!

O que parecia ser uma tendência irreversível, a simplificação dos serviços aéreos, parece esta ganhando um novo rumo. O certo é que num universo atual de mais de 1 bilhão de viajantes (OMT, 2012) há demanda para diversos serviços, tanto é que uma tradicional companhia aérea asiática low cost, a Lion Air, acaba de lançar uma companhia áerea tradicional (full service):
Batik Air_c680x349
By Jonny Clark, TheDesignAir
At a time that Asia’s full-service carriers are busy launching low-cost affiliates, the region’s second-largest budget carrier, Indonesia’s Lion Air, is moving in the opposite direction by launching full-service airline Batik Air. Now that Batik Air has been flying for a few weeks, we thought it best to take some time to take a look at this new carrier and what you can expect.
The inside
Firstly, let’s talk interiors. The whole premise of the airline is to fly passengers around the Asia region with a full service offering and even a Business Class cabin with reclining regional ‘First Class’ style seats. First impressions of the 737-900 cabin are great, neutral colours with a few bright splashes in the form of curtains help provide a smart and contemporary look. The neutral grey patterned carpets are a great choice, hiding a multitude of sins as they get worn in. The leather seating looks great in these images, but time will tell if they start to stretch and buckle with their use. The patterns on the bulkheads and dividers are great too.
This is a big jump from a low-cost’s roots and what you expect to see from a full service carrier. Where bright bold and strong colours are used to stimulate their passengers, therefore keeping them more awake, and in need of beverages, food and entertainment. This helps generate sales. Whereas premium carriers naturally use softer more relaxing colours to try and calm and relax passengers, where they don’t require so much attention, therefore drinking and eating less, thus increasing profits.
The airline offers touchscreen IFE in every seat, Economy class features 32″ seat pitch and the Business class seats offer 45″. The Sky Interior option for Boeing as well will help the cabin seem more spacious and modern. Being a full service carrier all food and drink is included in the price.

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