A companhia aérea Air New Zeland, da Nova Zelância, fez uma ação promocional diferente, realizou um jogo de Golf a bordo de uma de suas aeronaves, entre as ações de patrocínio do campeonato patrocinado pela companhia. Interessante, pois a criatividade cativa muitos passageiros. Observa-se, entre as tendências mundiais em serviços aéreos a de reversão no processo de simplificação dos serviços, iniciado pela companhias low costs, avançou durante muito tempo entre as companhias tradicionais, contudo se percebe uma ampliação novamente destes serviços, inclusive com investimentos em ações de marketing visando cativar os passageiros pela emoção. Segue o artigo:
12 April 2012 | To celebrate its sponsorship of the New Zealand PGA Pro-Am Championship, Air New Zealand (ANZ) has recently organized a world first in in-flight entertainment: A ‘30,000ft In-Flight Putting Challenge’. From 22 March untill 26 March, passengers on ANZ selected flights between Auckland and Queenstown were given the chance to “putt for prizes.”
Always looking for an innovative campaign that makes headlines, ANZ has turned the aisle of its so-called ‘All Blacks’ A320 aircraft (painted black in honor of its sponsorship of New Zealand rugby) into a putting green at 30,000 feet.
Four passengers on each flight could compete for prizes, and to participate passengers had to fill out an entry form in the departure gate lounge and drop it in an entry box located at the gate prior to departure. If ANZ’s cabin crew drew their name they were invited to participate on board.
On the Air New Zealand blog, an inflight leaderboard showed the top putters of each flight. The overall winner was announced on March 27th and received a VIP trip for two to watch the final day of the pro-am championship, including flights, accommodation and a new set of Callaway RAZR clubs.
According to ANZ’s sponsorship manager James Gibson, the quirky competition was a great way to show the airline’s support for the championship. “At Air New Zealand we’re crazy about rugby on the outside of our planes and we’re crazy about golf on the inside. This world-first for entertainment onboard is sure to show off some skills and provide a few thrills for passengers travelling on the all black A320 over the next few days.” Video of the campaign here.